We couldn’t find a fraud solution that met our needs.
So we built our own.
From humble beginnings to one of the largest fintech companies in the world, we’re proud to share how Pi was born.
Knee-deep in fintech growth
Two years into launching Paytm and fresh from developing our Payment Gateway, our little startup started picking up momentum. It was an exciting time for us! We were growing quickly now, yet still had no idea we’d later become one of the largest fintech companies in the world.
More growth = more fraudsters
Shopping for fraud prevention
What we needed was a fraud prevention solution that could keep up with our rapid growth. We looked to the market, shopping for an FRM that could cover all the use cases we were expanding into. But everything on the market was generalized and siloed by use case. So we started curating our own data reservoir and dreaming up our own in-house solution.
Baking Pi in-house
When we couldn’t find a scalable, robust solution on the market, we leaned into our scrappy upbringing to build one ourselves. That’s how Pi was born—the only fraud and risk management platform that orchestrates data from the entire customer journey, fighting fraud more effectively with configurable risk models in a single, easy-to-use platform.
Recipe-sharing with fellow fintechs
After leveraging Pi throughout our network of fintechs, we’re now sharing our anti-fraud recipe with others. Pi is a product of our years of learning, a meticulously designed fraud-fighting platform, decisioning twice as fast as the industry average, and a 98% average approval rating. It’s the family recipe behind Paytm’s skyrocketed success—let it do the same for you.
CEO, Pi by Paytm
“We pooled our knowledge of the space and our world-class engineering talent to produce Pi. It’s everything we wanted in an FRM, saving us hundreds of millions of dollars.”
We’re proudly backed by the world’s most innovative marquee investors.